We make interesting cards for thoughtful people! ™

First of all, we make greeting cards that are visually interesting, with original art carefully printed on quality stock. We believe that all great art begins with a story, and are keen to develop artistic themes around interesting stories that are pertinent to the season at hand.

Each card has a synopsis of a story on the back to engage the recipient. You will find an unabridged version of each story on this website. Our bias tends to be secular simply because those stories are less recited and more often surprising and interesting.

Finally, we mean thoughtful in the sense of thinking and intelligent, as well as the more commonly taken meaning of considerate. We hope that you find our integration of art, story, and sentiment to be thoughtful.


We try not to take ourselves too seriously. Seriously!

That doesn’t mean that we aren’t serious about what we do. We don’t sell nonsense... only interesting cards.

About Us

Swedcard, LLC is a Texas company headquartered in the Dallas suburb of Plano. The company was organized in May of 2011 to manufacture and market greeting and note cards. Some days, it seems like we’ve been disorganized ever since.

Daniel Falck provided the inspiration for founding the company, and continues to provide the artistic vision of the company. He is an accomplished artist in pencil, watercolor, oil, acrylic, and digital media, as well as sculpture. Despite the lengthy commute, Daniel and his family continue to reside in the north of Sweden.

One Christmas, Gregg Gobeli received a greeting card that Daniel had done. (He already owned artwork by Daniel.)  Gregg now oversees the day to day operations of Swedcard, LLC.

Our Products



Tomte with Squirrels

Tomte with Squirrels

It is late afternoon on an autumn day. The sun hangs low near the horizon and bathes everything in an eerie orange glow that seems to come from everywhere. The trees have lost their blanket of snow, but a thin smooth sheet still clings to the ground.

Tomtar had a deep affection for all animals and often provided treats for animals around the farm. Here one sits among Scandinavian squirrels, who are greedily devouring the pine nuts he has provided.

The sentiment for the card echoes our own alarm at how quickly the season has arrived.

Itʼs almost Christmas already!
Wishing you the happiest holidays!”

Click Here for a complete list of our Christmas Cards